What needed to change.
Modernise the website, improve its search visibility and remove unnecessary friction from the accommodation booking process.
Hospitality, search & booking
Oar Restaurant & Rooms
A considered redesign that brings Oar’s restaurant, rooms and Doolin setting into one easier customer journey.
High-resolution homepage preview oardoolin.ie
A joined-up response.
We redesigned the experience around the questions guests ask most, improved the structure and on-page SEO, and created clearer routes from room discovery to booking.
A clearer digital foundation.
Guests can now understand the full Oar experience sooner, find the right information faster and reach the room-booking journey with fewer distractions and fewer steps.
What the new journey is designed to support.
A clearer route from room discovery to booking should reduce hesitation, support direct booking completions and make the restaurant-and-rooms offer easier to understand.
This is an informed outcome based on the completed customer journey, not a published performance measurement.Could a clearer digital journey help your business?